My name is Matt Doell. I am an award-winning Executive Creative Director, Screenwriter, Director, and Creative Manager currently driving demand for 8 brands, resulting in $850M annually for 1-800-Flowers, Inc.
With 15+ years of experience in multi-channel marketing for retail, DTC, and lifestyle brands, I am a seasoned Creative Director with expertise in brand strategy, brand voice, customer experience and audience analysis, performance tracking and budget management, digital transformation, in-house studio building, and social media. Two-thirds of my career has been agency-side and now I am working brand-side.
My background in copywriting, directing commercials, and—unconventionally—chemistry, and my left- & right-brained approach to problem-solving, helps me clearly communicate across boundaries. I’m a connector of people, departments, and a strategic thinker who can translate creative speak into business speak and vice-versa.
If I’m not with family or in the office, I’m probably checking the surf report.
My background in copywriting, directing commercials, and—unconventionally—chemistry, and my left- & right-brained approach to problem-solving, helps me clearly communicate across boundaries. I’m a connector of people, departments, and a strategic thinker who can translate creative speak into business speak and vice-versa.
If I’m not with family or in the office, I’m probably checking the surf report.
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